Months before Beyoncé released Lemonade…. I got the following email from Jason Maek…. “Hey here is the visual album I worked on. Let me know what you think of it. Rolling Stone called it the first great music project of the year!” Now when I read this, two things ran through my mind. I said to myself you want my opinion after Rolling Stones’ feedback?? The second thing I thought was, who and the hell am I that my feed back would even be valued on that or any level for that matter. I mean it’s not like I’m a musician, a producer or industry professional laughing but very serious (lbvs). But I’d soon come to realize, I don’t have to be any of those things to like what I like.
What I’ve come to learn about myself is that I’m not easily impressed when it comes to music now a days. I mean we all know that since the industry was high jacked, the music just hasn’t been the same. So when I came across this project I was seriously blown away. I Mean the production is so amazing, very professional, polished and crisp. I immediately thought to myself, wow they must have had a hell of a budget, some magic fairy dust and a few miracles they cashed in with the almighty himself to pull this off lbvs. I mean for those who saw B’s Lemonade debut, I’m sure we agree it was awesome, but it’s B and with all the resources she has available to her, we honestly shouldn’t have expected anything less. But when I saw Jason and Zaena’s work, I was seriously beyond blown away. I mean after watching I felt so inspired. I didn’t realize how popular this duo was so I was even more honored my opinion was sought out. It really means a lot to me.
So many different emotions ran through me as I watched their visual album. I was relieved, excited, captivated and thoroughly impressed all at the same time. I didn’t even know that was possible. I guess I thought it would be like everything else oversaturating the market these days. I thought here we go with another video with no real concepts or artistry. But I learned quick enough to pick my lip up off the ground lbvs. I Feel like some of the greatest music video producers of all time, met in a secret location to put this project together. Remember the kind of videos and visual concepts the greats like Michael Jackson & Prince explored, well this project brought that essence and more back to the game! When I first starting watching I clearly didn’t know what I was watching because the visual album concept was foreign to me but after the first 2 songs I didn’t care. The Music and visual creativity had me and honestly that what I loved about it. It was so different I never knew what was coming next. I felt like my eyes and ears were consistently in two different worlds while co existing in the same world at the same time. I was hooked and before I knew it, it was over.
This was very interesting to me because when I first glanced at the clip I thought this is way to long. Who has an extra hour? lol. But again after the first 2 songs I knew I would actually set more time aside just to watch it. I did and it was one of the best hours I ever spent! Seriously, if it were a show, I’d watch it every week. Just think of it as the season kick off lol. Afterwards, I couldn’t wait to tell Jason what I thought and I did.
But I was very brief with him because I knew I wanted to do this piece on it. He replied he was glad I liked it but of course I reassured him that was an understatement. Anyway, enough about what I thought. I don’t want to sway others opinions on it but I am interested in what you guys think. Check out the visual album for your self:
The FWVA Tour Kick Off